ICYMI, a whole saga has been unfolding on Instagram involving Kylie Jenner and makeup artist Kevin James Bennett. The drama started when Kylie shared a post on her grid that included pictures and videos of her “in the lab creating new magic” for her Kylie Cosmetics fans.
In said pictures/videos, Kylie is wearing a lab coat, but no other PPE, while she poses in the lab, inspecting equipment, leaning over containers of brightly-colored cosmetic concoctions and even scooping ingredients from one glass beaker into another. The content clearly seems designed to look like Kylie doing makeup science and being hands-on in the development of new Kylie Cosmetics products.
In an accompanying TikTok video from the same day, Kylie added some context, explaining to her followers, “We are in Milan for 24 hours to visit all of the makeup factories to check on new Kylie Cosmetics stuff coming.”
Video: How Kylie Jenner Built Her Beauty Empire
What may have looked like innocuous brand promotion photo ops to some looked more like flagrant safety protocol violations to others—including makeup artist Kevin James Bennett, who promptly dedicated a post on his IG grid to calling Kylie out for exactly that. In his post, Kevin reshared several of Kylie’s pictures from the lab, along with a lengthy caption detailing exactly why he found the whole situation v problematic:
“I know the Kardashian/Jenner stans are going to come for my throat because I’m calling out their cosmetic queen…but WTF @kyliejenner 🤬🤨🤬
I’m a cosmetic developer and work with cosmetic manufacturers (and their labs) as part of my job. I have very short hair, and I’ve NEVER been allowed into the lab or onto the manufacturing floor without a hair net, shoe covers, mask…and disposable GLOVES.
Kylie is gaslighting her followers into thinking she is creating cosmetics. And I’d like to know what ignorant manufacturer (in Italy) let her stage this photo-op in their lab and on the manufacturing floor – without following proper sanitation protocols. I need the name because I want to make sure my clients NEVER work with them.
Folks, this is not the way we create cosmetics and misrepresents how our industry works. Credible manufacturers follow STRICT sanitation protocols to protect you.
The post clearly struck a nerve with Kylie, who hopped into the comments to refute Kevin’s claims, explaining that the photos were snapped in a space where she creates samples for personal use and “nowhere near” a manufacturing facility—for precisely the reasons the makeup artist pointed out.
“Kevin – this picture is not taken in a manufacturing facility. I would never bypass sanitary protocols and neither would any other celeb or beauty brand owner. that’s completely unacceptable i agree,” she wrote in a comment on Kevin’s post. “This is a small personal space creating my own fun samples and taking pictures for content nowhere near the mass manufacturing. no one is putting customers at risk ! shame on you Kevin for spreading false information !!!!”
The exchange didn’t end there, either. Although the comment exchange seems to have now been deleted, fan account @kyliesnapchat shared several screen shots of the saga on Instagram:
FWIW, Kylie has moved on to birthday week mode and currently showing zero signs that this ordeal is still on her mind at all:
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