BEAUTY and Kylie Cosmetics launch Kylie Virtual World AR try-on and shopping experience

Wednesday 10-08-2022 10:33 and Kylie Cosmetics by Kylie Jenner have launched Kylie Cosmetics by Kylie Jenner, Kylie Virtual World a bespoke online shoppable augmented reality (AR) experience that enables customers to explore, virtually try on and buy Kylie cosmetics products on their smartphone via the Boots checkout system in one swipe.

Developed by creative agency, Studio BLUP, the experience is accessed via a QR code. When scanned, users enter a 360-degree virtual Kylie cosmetics world. Features include a virtual try-on (VTO) to let customers try Kylie’s Matte Lip Kits; how-to videos demonstrating product use and benefits; and shop-the-look opportunities to enable users to buy the products. These features are accessed by entering different virtual rooms within the AR experience. 

Every product on show in the Kylie Virtual World has an ‘Add to cart’ button, with additional options to ‘View cart’ and ‘Checkout’. Because the AR experience is

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