Tag: beauty

BEAUTY

LG Electronics announces venture into the cosmetics biz

Maria B. White

LG Electronics Inc. revealed on Tuesday, Feb. 28, that it has jumped into the cosmetics business. The South Korean electronics firm said this will be its new business category and will be officially announced on March 27 at the upcoming regular shareholders’ meetings.

As per The Korea Times, LG Electronics is aiming to boost its synergy and cosmetics sales with Pra.L, the beauty device brand of the company. It is also planning to sell cosmetic products that can be used along with its array of beauty and medical devices.

“The addition of the cosmetics sales business reflects the recent market trend in which products combine beauty and medical devices with cosmetics, and is aimed at broadening customer experiences,” an official of LG Electronics said in a statement.

Then again, while LG Electronics is determined to expand in this industry, there are concerns about this business expansion as

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BEAUTY

Trixie Mattel announces new products in latest cosmetics launch

Maria B. White

Entrepreneur and All Stars 3 winner Trixie Mattel announced that her cosmetics range has expanded with the launch of heart-shaped beauty tools.

The latest Trixie Cosmetics collection consists of four products: the lil’ heart to handle beauty scissors, #livelashlove lash curler, heart tweezers with a pouch and a heart shaped sponge that comes in a case.

Multi-talented Mattel posted the products in a joint Instagram post with her cosmetics account.

“These tools might look like toys, but they’re Trixie-approved to tackle any beauty task. When beauty duty calls, Trixie’s got your back with this four-piece toolkit that will make you feel prepared for anything!” she captioned the announcement.

Sold out products including the Bottle Blonde Palette, Trixie x Juno Scarf Set, Juno Lifesize Lashes and all of the brushes will also be restocked.

She also unboxed the products on her IG stories and allowed fans to have another peak at

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BEAUTY

Maxey Cosmetics unveils positive ageing campaign starring women in their 40s

Maria B. White
By Austyn King
17-Aug-2022

The campaign showcases looks that show off the women’s natural beauty using the US brand’s lash and brow serums

Maxey Cosmetics, the US lash and brow specialist brand, is championing positive ageing with its latest campaign starring 40+ women.

Aiming to spotlight the eyes – said to be where the first signs of ageing start to show – the campaign showcases a roster of women wearing beauty looks designed to highlight their natural beauty using Maxey’s lash and brow products.

All aged 40 and over, the models include a dental hygienist, a small business owner and a spa and salon owner.

Kirk Maxey, founder of Maxey Cosmetics, said: “Our goal is to expand our demographic of models and capture real women and Maxey Cosmetics users to diversify across multiple age groups.

“MaxeyLash users who are interested in results can refer to the photos, none of which

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