How ‘pinkflation’ is sending women’s fashion prices soaring

In Switzerland, inflation is even making its way into women’s clothing stores — a phenomenon described as “pinkflation.”

For several months now, many European countries have been facing significant inflation. According to figures from Eurostat, the annual inflation rate in the eurozone rose to 8.6% in June 2022, up from 8.1% in May 2022. These price increases are linked in part to the war in Ukraine, but also to the Covid-19 pandemic and the climate crisis, especially with regard to food products. 

But according to a recent Swiss report, another kind of inflation has been identified by the independent online price comparison service Comparatis and the Zurich media NZZ am Sonntag, which applies specifically to women’s fashion. So after “shrinkflation” and “prices“heatflation,” here comes “pinkflation.” 

The study estimates that in the space of 20 years, the price of men’s clothing has

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