BEAUTY

LG Electronics announces venture into the cosmetics biz

LG Electronics Inc. revealed on Tuesday, Feb. 28, that it has jumped into the cosmetics business. The South Korean electronics firm said this will be its new business category and will be officially announced on March 27 at the upcoming regular shareholders’ meetings.

As per The Korea Times, LG Electronics is aiming to boost its synergy and cosmetics sales with Pra.L, the beauty device brand of the company. It is also planning to sell cosmetic products that can be used along with its array of beauty and medical devices.

“The addition of the cosmetics sales business reflects the recent market trend in which products combine beauty and medical devices with cosmetics, and is aimed at broadening customer experiences,” an official of LG Electronics said in a statement.

Then again, while LG Electronics is determined to expand in this industry, there are concerns about this business expansion as

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