DESIGNER

Fashion designer Anita Dongre celebrates the world’s inherent beauty

Since her establishment in 1995, Anita Dongre has crafted a diverse fashion empire, housing AND for Western wear, Global Desi for contemporary styles, Grassroot for sustainable luxury, and Pinkcity for exquisite jewellery. In an exclusive interview with The Kurator, we delve into Dongre’s world, focusing on her recent ‘Rewild’23’ fashion show—a blend of art, fashion, and an ever-evolving commitment to nature and elephant conservation.

“Fashion For Good is woven into our DNA. We see fashion as a tool for positive social impact. Rewild has been a labour of love. Elephants, as gentle matriarchs shaping the forest ecosystem, hold a special place in my heart. Our designs, heavily inspired by nature, seek to unite changemakers advocating peaceful co-existence,” Dongre shares.

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The collection showcased quintessential Rajasthani techniques—block-printing, Kantha, gota-patti, and beadwork—embodied in modern silhouettes. Dongre adeptly balanced tradition and modernity, affirming, “To sustain

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