Welcome to the age of the dupe – the imitations, or even copies, of big-brand products, sometimes coming dangerously close to counterfeiting.
It’s a trend that’s growing on social media, to the extent that people are now proudly unearthing these low-cost versions of bags, clothes, shoes and beauty products, drawing their inspiration from the runways.
Not everyone can afford to invest in a Prada bag – far from it – so the average person sometimes turns to similar pieces, similar in style anyway, sold at low-cost prices.
The concept is certainly not new, with imitations being made for several decades, if not more. But it has perhaps never before been a subject of such pride.
The boundary between imitations and counterfeits is sometimes a little blurry, but what’s today known as dupes are everywhere on social networks, much to the delight of users who are only too happy