COPENHAGEN, Denmark — Fashion may not be Denmark’s biggest export — instead, it’s pharmaceuticals, food and furniture — but that doesn’t matter to the brands and designers here, who are fast gaining traction in a saturated international market, promoting themselves as the stylish, sustainable and collaborative upstarts.
That famous Scandi aesthetic — a happy young woman in a breezy vintage dress sailing over cobbled streets on a bicycle — has now become so familiar, and aspirational, it’s almost a cliché, like the effortlessly chic Parisienne; the black-clad, sharp-edged New Yorker, or the slim Italian in soft-shouldered tailoring.
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The Scandi look continues to bubble up from the streets of the serene Danish capital, where women of all ages love vintage, mixing high and low and adapting their clothes around their day-to-day lives.
Last season, designer Cecilie Bahnsen showed off dresses with uneven hemlines inspired by the way some