The campaign showcases looks that show off the women’s natural beauty using the US brand’s lash and brow serums
Maxey Cosmetics, the US lash and brow specialist brand, is championing positive ageing with its latest campaign starring 40+ women.
Aiming to spotlight the eyes – said to be where the first signs of ageing start to show – the campaign showcases a roster of women wearing beauty looks designed to highlight their natural beauty using Maxey’s lash and brow products.
All aged 40 and over, the models include a dental hygienist, a small business owner and a spa and salon owner.
Kirk Maxey, founder of Maxey Cosmetics, said: “Our goal is to expand our demographic of models and capture real women and Maxey Cosmetics users to diversify across multiple age groups.
“MaxeyLash users who are interested in results can refer to the photos, none of which