If the name Nili Lotan doesn’t ring any bells, try asking your significant other.
The New York-based, Israel-born designer launched her eponymous womenswear collection 19 years ago, slowly, steadily amassing a devoted following for her luxurious yet endlessly wearable wardrobe staples. Despite largely flying under the radar, she’s built a business valued at $100 million today. Lotan’s not-so-basic basics—tailored cargo pants, languid silk shirts, plush cashmere sweaters—are the style secret of many well-dressed women. Now, Lotan is extending her effortlessly cool touch to the boys.
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Calls for a menswear collection had been sounding for years, coming from the boyfriends and husbands of Lotan’s women customers. One of them—Vinoodh Matadin, half of the husband and wife photography duo Inez & Vinoodh—actually succeeded in getting Lotan to turn her attention to guys with a collaborative men’s range back in 2017. Beyond that one-off collection, Lotan says men have