Lulu’s Fashion Lounge Holdings (NASDAQ:LVLU) has filed for an IPO during some of the most volatile times in the past few decades. Additionally, the fragmentation and volatility in the fashion industry is widely known. The huge cash burn in operations due to increased inventory costs is worrisome. Despite these concerns, the firm is growing its customer base. This is reflected in its increasing revenue trend.
LVLU was founded in 1996, headquartered in Chico, California. It is an affordable luxury online retailer for women’s fashion, primarily targeting Generation Z and Millennials. It offers fashion products such as dresses, bridal wear, accessories, swimwear and shoes. LVLU went public in November 2021.