Cordae isn’t willing to affiliate his name with just anyone. The rapper is opening up about how selective he is when it comes to securing brand deals amid the release of his official collection with PUMA.
The HI-LEVEL collection launched on Thursday with an RS-X, Suede, and a range of apparel including a jacket, hoodie, sweatpants, and three T-shirts. It’s an organic partnership Cordae described as a “full-circle moment,” due to his lifelong respect for the brand.
“In middle school, the public school I went to in PG County, we had to wear uniforms,” Cordae told Nice Kicks. “It was a white shirt, khaki pants, and all-black sneakers, so I always rocked the PUMA suedes.”
The rapper aims to maintain integrity with his brand and the companies he aligns himself with. While speaking on his newest partnership with Bootleg Kev, Cordae explained how careful he is when agreeing to