One blink and it suddenly appeared. Hot pink met Barbiecore in an eye-blinding photo from the Barbie movie set, and now the whole world is rendered in shades of shocking pink. Valentino’s Fall ’22 runway show featured almost fluorescent pink clothing and accessories for men and women, and Sebastian Stan represented the brand with his hot pink ensemble at the Met Gala. Then at the Grammys, we saw more hot pink on the red carpet when Bieber wore a hot pink beanie, Billy Porter wore the shade head-to-toe, and Travis Barker wore a hot pink coat.
But while celebrities strutted their stuff in this shade, it wasn’t trickling down to the retail world. There were column inches on these guys’ bold fashion choices, but not much in stores. But seemingly, the instant those Barbie set photos of Ryan Gosling as Ken leaked, there was a run on this color.