As the Covid-19 Pandemic started, all of us were suppressed to move to work from home, spend more time on our smart devices and have more time to take care of ourselves. On the other side, brands and companies around the world have encountered an intense instant shift to how their consumers interact with them, transferring to online ways of being in touch with their audience. The fashion industry has immensely transformed in the past two years, due to various factors of which one is that people had more time to choose. True as it is, we all have had additional time for self-care, scrolling through social media, or online shopping. Despite an enormous influx of new designer brands entering the industry, most of them hardly manage to check all the boxes that any high-end brand needs for approval. While Gucci and Louis Vuitton are still predators on top of