Tag: real life

FASHION

GUEST COMMENT Does fashion have a future in the metaverse?

Maria B. White
Michael Colarossi, vice president, innovation, product line management and sustainability, Solutions Group, Apparel Division, Avery Dennison

Michael Colarossi explores metaverse opportunities for apparel and footwear brands 

Honestly, I didn’t get it.  And then, I started to hear a common refrain from my thirteen year old, “Hey dad, can I have $15 to buy a skin for my character?” on any number of gaming platforms on which he is active.  

The fashion industry “gets it” and is sizing up opportunities in the metaverse. While the potential for commerce and brand-building has yet to be proven in Web3 spaces, the world’s ongoing love affair with technology suggests it will become a revenue-generating channel in the not-too-distant future. In fact, the digital fashion industry could be worth $50 billion by 2030[1], according to figures from investment bank Morgan Stanley. Unquestionably, the metaverse and its potential cannot be ignored.   

How do

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FASHION

Meta, Storytelling Opportunities for Luxe Brands in the Metaverse and What Fashion Can Learn From Wendy’s

Maria B. White

Nicola Mendelsohn, vice president of global business group at Meta, knows fashion has always had a story to tell. She also knows the metaverse is the incoming, omni-sensory platform for putting those stories out. And contrary to the industry’s entry into e-commerce, she said, “The fashion industry has actually been really early adopters of trying and experimenting with what the opportunities of the metaverse can be. And there are so many.”

Perhaps as the New York City subway has been seen as a great equalizer, the metaverse also levels the playing field — only, a virtual one. It’s a place where a 13-year-old could be the next Chanel, Anna Wintour isn’t the only habitual front row fixture at runway shows and flitting from one major fashion week to the next isn’t limited to the editorial and influencer elite. What’s more, in a choose-your-own-adventure virtual world where anything is possible,

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