17-Aug-2022
Boohoo has been steadily growing its beauty and cosmetics arm over the past few years, and launched its own 50-strong line of products in February 2022
Revolution Beauty saw sales skyrocket by 73% its most recently finance results
Boohoo has expanded its growing beauty empire after making a “strategic investment” into UK beauty retailer Revolution Beauty.
The fast-fashion e-tailer more than doubled its shareholding in the company to 7.1%, after originally owning less than 3% of shares.
Boohoo said the investment builds on its existing partnership with the beauty business.
Revolution Beauty sells its products through several of Boohoo’s direct to consumer brand websites and its online digital department store.
“The investment reflects Boohoo’s belief in the growth potential of Revolution Beauty and it intends to be a supportive stakeholder and long-term partner,” Boohoo said in a statement.
Boohoo’s shareholder increase comes after stocks